Our Story

The Trust Optimizer Program™ helps corporations achieve their goals by optimizing the trust of their stakeholders. Created by Trust Enabling Strategies, The Trust Optimizer Program™ will help you make your company more attractive to stakeholders, achieve and exceed your corporate objectives, and increase the value of your company.

"Most leaders of large corporations are concerned about how their company is perceived," says Alex Todd, president of Trust Enabling Strategies. "But many do not have a plan or system in place to build and monitor trust in their organization. They may be focusing on the short term, protecting themselves from a loss of trust through risk management and compliance, when they should be actively building trust. As well, they may not be thinking about the level of trust people have in their organization. They may assume erroneously that everyone trusts them and unknowingly engage in activities that undermine people’s trust."

"As a result of low trust, they may have become less attractive to key stakeholders. They may be attracting fewer new quality stakeholders and getting less commitment from existing ones. They may be losing potential customers and key employees, and their share price may not be achieving its full potential. It may also be difficult to attract capital and the costs of doing business may be higher than necessary. Therefore, as a result of low trust, the company may be unable to achieve its objectives, and the value of the company may not be optimized. This is why we created The Trust Optimizer Program™: to help corporations achieve their goals by optimizing the trust of their stakeholders."

The Trust Optimizer Program™ is a step-by-step process divided into distinct phases. In phase one, you participate in a one-on-one Starter Session to assess your current situation and set goals. When you've completed the session, you'll be ready to participate in The Trust Optimizer Program™. Working together in phase two, we help you develop strategies and a detailed plan. In phase three, we help you develop a team and implement your plan. You can also take advantage of The Trust Optimizer Toolbox, our full suite of tools and capabilities.

The Trust Optimizer Program™ is not for everyone. It is designed specifically for corporate leaders who are always looking for ways to increase the level of trust of their stakeholders. It is also valuable for leaders who use innovative business practices and are committed to excellent corporate governance.

"As a member of our program, you will be able to achieve your goals by optimizing the trust of your stakeholders. You will have embraced trust as a key strategic issue in your company and have a plan and system in place to increase trust in your organization. You will have a clear understanding of the current level of trust in your organization, and engage in specific activities to protect and increase trust in a balanced manner. The reasons why people distrust you will be clear and you will take measures to reverse these feelings. You will feel confident that you know how to build trust. You will have become more attractive to stakeholders, your stock price will be higher, and it will be easier to raise capital. Prospects will trust you more, so sales will take less time and money. Customer commitments will be bigger and growth will be faster. With the increase in trust, people will be sharing and innovating more. And, most importantly, you will be making your company more attractive to stakeholders, achieving and exceeding your corporate objectives, and optimizing the value of your company."

The Broader Story:

"A tale of Two CEOs"

Jack:  Caught in a Trap

Jack is frustrated.  He is having a hard time taking his business to the next level... <read the story> <PDF version>

 

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For more information about The Trust Optimizer Program™ call +1 416-487-1497 or send us an e-mail at TrustOptimizer@TrustEnablement.com.